1:1 Digital Printing

Digital Printing

Increasingly an expectation instead of a novelty in direct marketing, personalized digital printing invokes emotion and inspires action. Statistics support the value of variable data printing, indicating a higher return on investment.

We know that the more personal a communication the better the likelihood of a favorable response, and we’ve helped a variety of companies with highly variable digital printing. Far more than simply switching out a name, our 1:1 digital printing strategy emphasizes personalized interactions with customers using programming (VDP) language that speaks personally to the chosen recipient in just the right way.

Highly targeted and relevant, communications with 1:1 digital printing can be printed on demand with thousands of available substrates. Our capabilities include black or color digital web with in-line finishing or flatbed grand format digital. With print-on-demand capabilities, we’ve enabled clients to leverage variable text and imagery in a fresh, uncomplicated, affordable new way.

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In the retail market, personalization delivers a 20% response rate, almost 10 times that of static campaigns.