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Nordic Ware, the leading manufacturer of quality, American-made kitchenware, sells products under its own name as well as a variety of private labels. With new product designs nearly every day, it requires a printer with a deep understanding of packaging design—and a willingness to be constantly exploring new approaches.

Our structural engineers and packaging experts collaborate with NordicWare to develop minimal packaging that lets photography and products shine, keeps costs low, and maximizes shelf space. For example, our team suggested a packaging redesign for the popular Heritage Bundt Pan that allowed the pans to nest within each other, reducing shipping costs and allowing more pans to fit on store shelves. In addition to designing and printing packaging, SeaChange holds and manages inventory for Nordic Ware.

It’s a daily relationship built on trust and deep packaging knowledge. And it’s just the type of experience our clients expect when they work with SeaChange. Because we know a printed package is just the end result. It’s the long journey of discovery toward a finished package that really requires deep expertise.