There’s a time and a place for the standard tri-fold brochure or one-page flyer. They’ve helped companies build their brands for decades, after all. Yet sometimes you know that a common approach won’t capture your target audience’s attention. And whether you’re thinking about a dimensional kit, unique die cuts or metallic varnishes, you need a plan to get your client on board.
While these design ideas may seem like obvious winners to you, it’s important to realize how “scary” they may feel to a client that’s done things the same way for years. And, let’s be honest: More creative approaches tend to come with higher price tags to justify, as well. That’s why it’s so important to be prepared for the design presentation. Consider these tips.
Noticing a theme in these recommendations? We are too! It’s about how important your print rep can be in this process. Make the most of your partnership, and ask your rep to help you throughout your design and creative steps. You both have the same goal, after all: To produce quality work that achieves a high ROI. And if it’s work that you can’t wait to put in your portfolio, even better.