INSIGHT

Our IMPACT Is Getting Noticed

Posted by SeaChange on Jul 17, 2018 9:38:00 AM

We believe creative approaches come from teams with a wide range of experiences and perspectives. So you can imagine how excited we were when one of our clients, UnitedHealth Group, recently recognized us with an IMPACT Award for Technology and Innovation.

Like UnitedHealth Group, which has a Supplier Diversity program that hosts the IMPACT Awards, we’ve made a big commitment to diversity. We have a second-tier diversity plan with more than 10% of purchases from diverse suppliers, and 43% of our staff are female. We’re also Women’s Business Enterprise (WBE) certified, and President and CEO Wendi Breuer serves on the NAWBO board of directors.

Read More

Topics: Embracing Technology

The Ultimate Guide to UV Print and Techniques

Posted by SeaChange on Jul 10, 2018 1:51:40 PM

 

Throughout your career journey you'll tell many stories with typography, photographs, illustrations and other beautiful design elements. UV printing has the power to make those interactions more memorable, impactful, efficient, and earth-friendly. 

Why UV Printing? Today's business world moves at lightning speed. UV printing does too, yet it invites your audience to slow down and experience the moment. UV printing delivers: 

  • Tactile interest- Of the five human senses, sight is fickle while touch has power-engaging the brain on a deeper level. Science has shown that when multiple senses are engaged, this is where the real connection happens. UV offers multiple ways to drive this connection, increasing brand impact. 
  • Precise results - The curing process eliminates over-absorption into paper, which leads to better ink holdout and finer quality. A must have when using uncoated paper!
  • Quicker turnaround - Drying time for conventional ink is measured in hours and minutes, curing time for UV inks is measured in seconds. Press sheets can be moved to finishing immediately, as UV inks don't mark or smudge through equipment.         
  • Environmental benefits - Unlike solvent inks that dry via evaporation, UV inks dry instantly and do not release volatile organic compounds (VOCs), making it safer for operations and the environment.         
Read More

Topics: Redefining Print

Let's Take A Journey to UV Coatings

Posted by SeaChange on May 17, 2018 10:15:37 AM

 

The addition of our NEW UV print capabilities allows us to provide many advantages over traditional printing. Below are a few of the main benefits of UV printing and ideas as to how UV print technology can elevate your brand: 

  • Environmental - UV printing is considered a green technology because it leaves an almost zero-carbon footprint and releases no VOC's into the environment. 
  • UV Cures Immediately - Because the inks are exposed to ultra-violet lights, they immediately turn from a liquid to a solid with almost no absorption of the ink into the paper stock. This means you can print on almost an substrate you can imagine when printing with UV inks. And, it's not just for paper and board stock. We can also UV print on styrene, PVC, polycarbonate, PETG, flexible vinyl, clings, metallic board or foil. Plus it's superior on uncoated stocks. 
  • Passport to eye-catching and tactile techniques - When you incorporate UV printing into your design, the image becomes more alive and the images become a tactile and tangible product. Some of the main techniques to consider are:                                                                                                                             
    • Raised UV Coating
    • Textured UV Coating
    • Glitter Coating
    • Sandpaper Coating
    • Grit Coating
    • Dry Erase Coating
    • Rubber Coating
    • Pearlescent Coating 
    • Iridescent Coating
    • Strike-through-effect UV coating and reticulating varnish combinations
Read More

Topics: Redefining Print

Earth Day: Little Choices. Big Impact.

Posted by SeaChange on Apr 22, 2018 4:25:00 PM

 

As we celebrate another Earth Day, it can be easy to feel overwhelmed by all the waste. Even if we’re doing our part to reduce, reuse, and recycle, seeing pictures of pollution in big cities or trash islands in the ocean can make us wonder how can we make an even bigger impact.
Read More

THE POWER OF TACTILE

Posted by SeaChange on Apr 2, 2018 4:06:00 PM

 

It’s been tossed around for years: the idea that “print is dead.” Yet the data shows that print still makes a huge impact on consumers. Consider these quick stats:

  • 53% of consumers purchase items from a catalog every year.1
  • 73% of U.S. consumers said they prefer to receive direct mail from brands because they can read it at their convenience.2
  • 68% of companies surveyed by the Digital Marketing Association called catalogs “effective” or “highly effective” in driving sales.3 Some companies that cut their printed catalogs brought them back later.
Read More

Capturing Data That Can Drive Better Business Decisions

Posted by SeaChange on Mar 15, 2018 4:36:00 PM

Getting the right message in front of the right audience, at the right time can help drive a desired consumer behavior and contrary to what you might think, doing this successfully is not about capturing more data; it’s about capturing data that can drive better business decisions. In an InfoTrends study[1] it was reported that over 61% of the surveyed 800+ enterprises used personalized and segmented communications today. Today’s marketers understand that data is the cornerstone of any effective marketing strategy—it is essential for customer acquisition, retention, and increasing the overall customer relationship.

Read More

Topics: Embracing Technology

Barbecues and Bonuses and Bowling

Posted by SeaChange on Feb 23, 2018 4:38:00 PM

For the second year in a row, SeaChange Print Innovations has been named to the Printing Industry of America’s Best Workplaces in the Americas. The award recognizes companies that embrace “the most sought-after qualities for today’s workforce: communication and culture, employee resources and benefits, and safety and environment.”

Read More

Topics: Our Culture

Wendi Earns 2018 Enterprising Women of the Year Award

Posted by SeaChange on Feb 5, 2018 4:03:00 PM

Each year Enterprising Women magazine honors the world’s top women entrepreneurs with its Enterprising Women of the Year Awards. Considered one of the most prestigious recognition programs for women business owners, it highlights those who demonstrate that they have fast-growth businesses, mentor or actively support other women and girls involved in entrepreneurship, and stand out as leaders in their communities. We can imagine no better fit than our very own President and CEO Wendi Breuer.

Read More

Topics: Our Culture

Unwrapping the Benefits of Digital Packaging

Posted by SeaChange on Jan 30, 2018 11:29:00 PM

Did you know that digital printing offers flexibility in marketing, brand security, and authenticity? It can also help you reduce waste while saving time and money. Digital packaging and labels make it easier for you to fine-tune your efforts by running smaller quantities for test marketing, regional products, and seasonal offerings. Digital production eliminates expensive setup costs as well as long lead times for short-run versions or one-to-one personalized packages. Furthermore, marketers can to use packaging to structure interactive dialogues and communities with end consumers.
Read More

Topics: Redefining Print

Serving Children in Need, One Meal at a Time

Posted by SeaChange on Jan 15, 2018 11:40:00 PM


The presses might not stop at SeaChange, but our team takes time out regularly to support Greater Minneapolis Crisis Nursery in its mission to end child abuse and neglect and to create strong, healthy families.

Crisis Nursery supports families 24 hours a day, 365 days a year, and we help on a regular basis by sponsoring and serving meals through the Cook for Kids program. In teams of six, we prepare food and then have fun sharing a meal with children and staff. It’s a heartwarming experience that includes laughs, stories and some much-needed cuddles.

Read More

Topics: Our Culture

INSIGHT

Get ready to keep yourself (and your team) updated on the most relevant topics in our industry today. 

Subscribe Here!

INSIGHT Recent Posts