INSIGHT

Five Years of Shaking Up the Industry

Posted by SeaChange on Mar 7, 2019 8:00:00 AM

 

When we launched SeaChange in 2014, we set out to transform the print industry. It was a big goal, but thanks to amazing clients who recognize our values and appreciate our “no surprises” approach, we’ve created a business that makes us immensely proud and grateful. Just five years later we have:

  • Become over 100 employees strong.
  • Nearly doubled in revenue.
  • Created a culture based on core values that define every decision we make.
  • Invested well over $10 million in new equipment, technology and IT infrastructure.
  • Earned WBENC, HITRUST, SOC2 accreditations and HIPAA compliance.
  • Volunteered with the Children’s Crisis Nursery, cleaned up parks for Earth Day, and supported other community organizations.
  • Earned some great awards (check them out in our past blog posts!).
  • Built incredible relationships with designers, production managers, and others.
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Topics: Our Culture

The Paper Market’s Tight. Here’s How You Can Survive It.

Posted by SeaChange on Mar 5, 2019 9:57:57 AM

 

If you experienced a delay getting paper in 2018, you certainly weren’t alone. While we do everything possible to help you access the paper you need quickly and affordably, the paper market has left the SeaChange team and marketers throughout the country with some challenges. Here’s a quick overview:

  • Supply vs. Demand. Paper use has been in decline about 2-3% per year, which meant mills could produce more paper than was needed. Because of this overcapacity, several large mills shut down, took machines offline, or started producing different products.1 So we went from an oversupply to a 47% drop in coated paper capacity from 2000 to 2018.2 
  • The paper industry, like other industries, has faced increased costs related to transportation. This is due to driver shortages, fuel costs and increased regulations.3,4
  • Material costs. Pulp pricing has increased, and raw material costs are up 32%.3,4
  • Tariffs between the U.S. and Canada, even though they have since been lifted, impacted paper costs.5
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Topics: Redefining Print

Spread the love. And a little design humor.

Posted by SeaChange on Feb 14, 2019 7:32:00 AM

 

 

Valentine’s Day is a time to show appreciation for the special people in our lives. Five years after the launch of SeaChange, our list has grown far beyond what we could have imagined. We’re immensely grateful.

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Topics: Our Culture

Making Life a Little Easier - 365 Days a Year

Posted by SeaChange on Feb 12, 2019 2:22:41 PM

 

SeaChange is here for you whenever you have a question about a project or are looking for a little creative inspiration. And thanks to our new printable calendars, we're here for you every other day too.

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Topics: Our Culture

Get the Most Bang for Your Buck

Posted by SeaChange on Jan 28, 2019 10:47:00 PM

 

In all our years printing, we’ve rarely encountered a project without some budget limitations. Regardless of industry, companies tend to have a keen eye on expenses, and marketing materials are no exception. So how can you maximize your budget? We recommend starting with these tips:

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Topics: Redefining Print

New Year, New Approach.

Posted by SeaChange on Jan 8, 2019 10:52:52 AM

 

There’s a time and a place for the standard tri-fold brochure or one-page flyer. They’ve helped companies build their brands for decades, after all. Yet sometimes you know that a common approach won’t capture your target audience’s attention. And whether you’re thinking about a dimensional kit, unique die cuts or metallic varnishes, you need a plan to get your client on board.

While these design ideas may seem like obvious winners to you, it’s important to realize how “scary” they may feel to a client that’s done things the same way for years. And, let’s be honest: More creative approaches tend to come with higher price tags to justify, as well. That’s why it’s so important to be prepared for the design presentation. Consider these tips.

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Topics: Redefining Print

Before We Coast into the New Year.

Posted by SeaChange on Dec 28, 2018 9:57:33 AM

 

During the holiday season, we’re always excited to help clients share their cheer and gratitude with cards and packages. Of course, we can never resist sharing our own holiday greetings with clients as well.

This year, the SeaChange team created three coaster sets: ’Tis the Season, Minnesota Nice, and Bold Inspiration. With an omni-channel campaign that included print, email, packaging and on-line ordering from our GATHER tool, we invited clients to choose their favorite coaster set and personalize it with their name and initials.

We’ve received great feedback from clients who’ve shared “what a super cool idea and sophisticated design module” and “the whole experience showcases your unique print capabilities. It’s a winner!”

Of course, any time of year is a great time to show your clients you’re thinking of them and thankful for their collaboration. If you’d like to explore some creative options, give us a call. 

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Topics: Embracing Technology

Millennials & Print: A Surprising Pair

Posted by SeaChange on Oct 12, 2018 7:41:40 AM

 

They've grown up in the digital age, and they're incredibly savvy with social media. But that doesn't mean Millennials eschew print. In fact, as the resurgence of print books ¹ and vinyl records has shown, Millennials are drawn to tactile experiences.² Consider these stats: 

  • 54% love and look forward to receiving catalogs 
  • 78% of Millennials prefer print books to ebooks 
  • 57% prefer mailed invitations to evites 
  • 77% pay attention to direct mail advertising vs. only 51% to emails 

What's behind the affinity for print? The simple answer may be that it's a welcome break from the busy digital space. But another very important consideration involves Millennials' lack of trust. Compared to digital documents, print is seen as more official (88%), more trusted (82%), and safer/more secure (74%).4

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Topics: Redefining Print

What Should You Expect from a Print Sales Rep?

Posted by SeaChange on Aug 22, 2018 8:28:28 AM

 

You've probably heard the old phrase "if it ain't broken, don't fix it." When it comes to relationships with print reps, many designers and marketers take this approach. It's natural to fear change, and sometimes sticking with the status quo just seems easier. 

But it's important to ask yourself: Is your relationship with your print rep really working for you? Or is it broken in little ways you've been ignoring? Take a few minutes to think about how your rep stacks up against these expectations: 

  • Responsive partner - Delays aren't just frustrating you, they can compromise how your internal and external clients view you as well. Whether you're just starting a quote or you're on press, you deserve a rep who can respond quickly. Quotes should be turned within 24 hours, and open, honest communication should occur throughout a project to help prevent delays. 

  • Big-picture thinker - Reps see dozens of print projects every day. Take advantage of that experience, and expect your rep to offer expertise throughout the project. A good partner will suggest certain treatments that can enhance a project and offer tips that only come from experience, such as "soft touch doesn't work well with silver" or "a clear varnish on white will be almost invisible." Bonus: Check out The Ultimate Guide to UV Printing White Paper

  • Efficiency guide - Designers rarely, if ever, encounter a client that isn't concerned about budget. That's another area where print reps can help. Expect them to offer alternative approaches that can save money and reduce waste. You should hear things like "since two of your project covers are running on the same form, you can add soft-touch UV coating to all of these components without incurring any additional cost" or "if you shrink the overall size of this by 10%, you could save $500.”

  • A printer with passion - Sure, print reps are essentially salespeople. But they shouldn't act like they're selling just another product. The printing industry is filled with beautiful design, creative thinking and strategic problem-solving - and your print rep should have a passion for them all. While you want a rep who supports your ideas, he or she shouldn't just go along with everything. Choose a rep who adds to the conversation. The right partner can inject excitement into even the simplest projects and help you stay inspired day to day.                                                                                                    
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Topics: Redefining Print

A Dual Commitment to Data Security

Posted by SeaChange on Aug 9, 2018 4:04:06 PM

When we partner with clients to send direct mail or electronic campaigns, they entrust us with a lot of data. And we take keeping that data secure very seriously. That’s why we just completed our annual audits for both SOC2 and HITRUST accreditation.

A SOC2 report ensures that we use secure practices and suitably designed controls to maintain compliance and security. Our auditor, Logan L. Baumann at LB Carlson, LLP, noted, “SeaChange Print Innovations’ information security team is clearly committed to a strong information security environment. They achieve this commitment through organization, communication and by using sophisticated processes and equipment.”

HITRUST CSF is an overarching security framework that incorporates and leverages federal, state, third-party, and other government agency regulations, standards, and frameworks. We were thrilled to finish our HITRUST audit in less than half of the scheduled time. Auditor Brittany Schatz of FRSECURE commented, “SeaChange is one of the most organized companies that I’ve worked with on a HITRUST assessment. Arin wants perfection, Ross is a machine – together you’re an ideal security team.”

Want to know more about how we protect client data? Connect with our chief technology officer, Arin Brown.

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Topics: Embracing Technology

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