We’ve long talked about the benefit of multi-channel campaigns, and GATHER offers several tools to make creating them easy. As you’re exploring ways to engage consumers, there’s one additional approach to consider that you may not be familiar with: Informed Delivery from USPS.
Informed Delivery lets consumers see what mail is arriving in their mailbox each day and track packages easily. They simply sign up for the service, and then USPS sends an email each morning.
A convenient tool for consumers, it’s also a great opportunity for marketers who can create engaging, full-color digital components to accompany the direct mail pieces they send. Here’s a quick run-down of how it works:
Informed Delivery launched throughout the U.S. in 2017, and more than 39 million consumers have registered for the service.1 It’s producing some impressive results. Informed Delivery emails have a 67.9% average consumer open rate.2 And 86% of users say they are “satisfied” or “very satisfied” with this service.3 It’s easy for consumers to use and – with SeaChange’s help – easy for you to set up.
To make the most of your campaigns:
Informed Delivery is a great way to add another touchpoint to your next campaign at a very low cost. Interested in getting started? Let’s connect to see how many people on your mailing list are signed up.
1. USPS. Postal Facts. facts.usps.com/informed-delivery-100000-customers/. August 13, 2021.
2. Print Media Center. Get Informed on UPSP Informed Delivery.
3. Tolliver-Walker, Heidi. What’s New with USPS Informed Delivery? November 10, 2021.
4. Girls Who Print Webinar. Creativity in Crisis. May 29, 2020.