For clients who have the right data, personalizing with specific financial offers can be a powerful way to demonstrate the opportunities their business or a specific product offers.
In this example, the energy company highlights a specifics savings opportunity for each direct mail recipient – showing how a single action could impact the homeowner’s annual bill. Compare that to a generic message of “turning your thermostat down could help you save money,” and you quickly see the attention-getting power of precision marketing.
Connect with us to learn more about how it works.