For clients who have the right data, personalizing with specific financial offers can be a powerful way to demonstrate the opportunities their business or a specific product offers.
In this example, the energy company highlights a specifics savings opportunity for each direct mail recipient – showing how a single action could impact the homeowner’s annual bill. Compare that to a generic message of “turning your thermostat down could help you save money,” and you quickly see the attention-getting power of precision marketing.
We’ve seen this technique applied in B2B marketing as well, where expected savings in the five- or six-figure range – based on an initial high-level analysis – can certainly be enough to get someone to open that mailer.
Connect with us to learn more about how it works.
