Theresa Rotter, Director of User Experience

Theresa Rotter, Director of User Experience
With 20 years of experience in the print industry including graphic design, mailing, variable data, and management, Theresa Rotter understands the importance of process and omni-channel approaches. As Director of User Experience, she uses her curiosity, savvy tech know-how, and thoughtful observation skills to ensure internal and external systems – including GATHER – are as fluid and friendly as possible for fellow SeaChangers and clients.

Recent Posts

As brands look ahead to 2025, one thing is clear: customers expect seamless experiences across all touchpoints. In the evolving marketing landscape, an omnichannel strategy—one that leverages both...

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Redefining Print for 2025: Enhancing Omnichannel Strategies with Tangible Experiences

As digital marketing continues to evolve, standing out in an oversaturated landscape is more challenging than...

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University Cuts Costs & Adds Impact

If you have a high school student in your home, you’ve probably noticed just how much direct mail universities send – especially in that senior year. Standing...

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