There’s a time and a place for the standard tri-fold brochure or one-page flyer. They’ve helped companies build their brands for decades, after all. Yet sometimes you know that a common approach won’t capture your target audience’s attention. And whether you’re thinking about a dimensional kit, unique die cuts or metallic varnishes, you need a plan to get your client on board.
While these design ideas may seem like obvious winners to you, it’s important to realize how “scary” they may feel to a client that’s done things the same way for years. And, let’s be honest: More creative approaches tend to come with higher price tags to justify, as well. That’s why it’s so important to be prepared for the design presentation. Consider these tips.