INSIGHT

Millennials & Print: A Surprising Pair

Posted by SeaChange on Oct 12, 2018 7:41:40 AM

 

They've grown up in the digital age, and they're incredibly savvy with social media. But that doesn't mean Millennials eschew print. In fact, as the resurgence of print books ¹ and vinyl records has shown, Millennials are drawn to tactile experiences.² Consider these stats: 

  • 54% love and look forward to receiving catalogs 
  • 78% of Millennials prefer print books to ebooks 
  • 57% prefer mailed invitations to evites 
  • 77% pay attention to direct mail advertising vs. only 51% to emails 

What's behind the affinity for print? The simple answer may be that it's a welcome break from the busy digital space. But another very important consideration involves Millennials' lack of trust. Compared to digital documents, print is seen as more official (88%), more trusted (82%), and safer/more secure (74%).4

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Topics: Redefining Print

What Should You Expect from a Print Sales Rep?

Posted by SeaChange on Aug 22, 2018 8:28:28 AM

 

You've probably heard the old phrase "if it ain't broken, don't fix it." When it comes to relationships with print reps, many designers and marketers take this approach. It's natural to fear change, and sometimes sticking with the status quo just seems easier. 

But it's important to ask yourself: Is your relationship with your print rep really working for you? Or is it broken in little ways you've been ignoring? Take a few minutes to think about how your rep stacks up against these expectations: 

  • Responsive partner - Delays aren't just frustrating you, they can compromise how your internal and external clients view you as well. Whether you're just starting a quote or you're on press, you deserve a rep who can respond quickly. Quotes should be turned within 24 hours, and open, honest communication should occur throughout a project to help prevent delays. 

  • Big-picture thinker - Reps see dozens of print projects every day. Take advantage of that experience, and expect your rep to offer expertise throughout the project. A good partner will suggest certain treatments that can enhance a project and offer tips that only come from experience, such as "soft touch doesn't work well with silver" or "a clear varnish on white will be almost invisible." Bonus: Check out The Ultimate Guide to UV Printing White Paper

  • Efficiency guide - Designers rarely, if ever, encounter a client that isn't concerned about budget. That's another area where print reps can help. Expect them to offer alternative approaches that can save money and reduce waste. You should hear things like "since two of your project covers are running on the same form, you can add soft-touch UV coating to all of these components without incurring any additional cost" or "if you shrink the overall size of this by 10%, you could save $500.”

  • A printer with passion - Sure, print reps are essentially salespeople. But they shouldn't act like they're selling just another product. The printing industry is filled with beautiful design, creative thinking and strategic problem-solving - and your print rep should have a passion for them all. While you want a rep who supports your ideas, he or she shouldn't just go along with everything. Choose a rep who adds to the conversation. The right partner can inject excitement into even the simplest projects and help you stay inspired day to day.                                                                                                    
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Topics: Redefining Print

The Ultimate Guide to UV Print and Techniques

Posted by SeaChange on Jul 10, 2018 1:51:40 PM

 

Throughout your career journey you'll tell many stories with typography, photographs, illustrations and other beautiful design elements. UV printing has the power to make those interactions more memorable, impactful, efficient, and earth-friendly. 

Why UV Printing? Today's business world moves at lightning speed. UV printing does too, yet it invites your audience to slow down and experience the moment. UV printing delivers: 

  • Tactile interest- Of the five human senses, sight is fickle while touch has power-engaging the brain on a deeper level. Science has shown that when multiple senses are engaged, this is where the real connection happens. UV offers multiple ways to drive this connection, increasing brand impact. 
  • Precise results - The curing process eliminates over-absorption into paper, which leads to better ink holdout and finer quality. A must have when using uncoated paper!
  • Quicker turnaround - Drying time for conventional ink is measured in hours and minutes, curing time for UV inks is measured in seconds. Press sheets can be moved to finishing immediately, as UV inks don't mark or smudge through equipment.         
  • Environmental benefits - Unlike solvent inks that dry via evaporation, UV inks dry instantly and do not release volatile organic compounds (VOCs), making it safer for operations and the environment.         
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Topics: Redefining Print

Let's Take A Journey to UV Coatings

Posted by SeaChange on May 17, 2018 10:15:37 AM

 

The addition of our NEW UV print capabilities allows us to provide many advantages over traditional printing. Below are a few of the main benefits of UV printing and ideas as to how UV print technology can elevate your brand: 

  • Environmental - UV printing is considered a green technology because it leaves an almost zero-carbon footprint and releases no VOC's into the environment. 
  • UV Cures Immediately - Because the inks are exposed to ultra-violet lights, they immediately turn from a liquid to a solid with almost no absorption of the ink into the paper stock. This means you can print on almost an substrate you can imagine when printing with UV inks. And, it's not just for paper and board stock. We can also UV print on styrene, PVC, polycarbonate, PETG, flexible vinyl, clings, metallic board or foil. Plus it's superior on uncoated stocks. 
  • Passport to eye-catching and tactile techniques - When you incorporate UV printing into your design, the image becomes more alive and the images become a tactile and tangible product. Some of the main techniques to consider are:                                                                                                                             
    • Raised UV Coating
    • Textured UV Coating
    • Glitter Coating
    • Sandpaper Coating
    • Grit Coating
    • Dry Erase Coating
    • Rubber Coating
    • Pearlescent Coating 
    • Iridescent Coating
    • Strike-through-effect UV coating and reticulating varnish combinations
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Topics: Redefining Print

Unwrapping the Benefits of Digital Packaging

Posted by SeaChange on Jan 30, 2018 11:29:00 PM

Did you know that digital printing offers flexibility in marketing, brand security, and authenticity? It can also help you reduce waste while saving time and money. Digital packaging and labels make it easier for you to fine-tune your efforts by running smaller quantities for test marketing, regional products, and seasonal offerings. Digital production eliminates expensive setup costs as well as long lead times for short-run versions or one-to-one personalized packages. Furthermore, marketers can to use packaging to structure interactive dialogues and communities with end consumers.
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Topics: Redefining Print

Using Personalization Where It Matters Most

Posted by SeaChange on Jul 24, 2017 8:38:00 PM

As consumers have learned to simply unsubscribe from emails — and do so with increasing frequency — marketers are turning to personalization as one way to get their attention. And they’ve found it works. Open rates increase 64% when emails are customized.1 That trend toward personalization has grown in direct mail as well.

It’s a simple idea: Seeing our name in print or in a subject line makes us feel acknowledged and even a bit special. It’s no different than the joy we felt as children searching for our names on gift shop tchotchkes.

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Topics: Redefining Print

SeaChange Brings You Strong & Stocky!

Posted by SeaChange on Sep 14, 2016 11:23:00 AM

 

With our new digital printing capabilities for packaging, who needs small and wimpy?  Our 24pt-paperboard capable digital press will help your new product launches or personalized packaging campaigns get in shape, so let’s get moving!

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Topics: Redefining Print

SeaChange Invests for the Future in Digital Printing

Posted by SeaChange on Mar 9, 2016 10:00:00 AM

SeaChange Print Innovations would like to welcome to its arsenal of digital print capabilities, the Xerox iGen4.  A variable printing dynamo.  Sure, variable digital printing is nothing new, but consider the iGen4’s rare ability to personalize or print sku intensive packaging.  Yes, packaging up to 24pt paperboard. Replacing traditional high volume package printing with the ability to run itemized, personalized or customized pieces in short run, fast turn scenarios is the way of the future. 

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Topics: Embracing Technology, Redefining Print

USPS Direct Mail Promotions- 5 different ways to save $ on postage.

Posted by SeaChange on Dec 14, 2015 8:00:00 AM


The Postal Regulatory Commission approved the five (5) proposed USPS Mailing Promotions for calendar year 2016. These promotions are designed to create excitement about mail, slow the decline of First-Class mail and provide multiple opportunities for mailers to enhance the value of their direct mail. Last but not least, mailers will receive a 2% upfront discount on qualifying mailpieces, with the exception of Earned Value Reply Mail Promotion that offers either a $0.02 or $0.03 rebate credit on qualifying mailpieces.

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Topics: Embracing Technology, Redefining Print

An Entirely New Ball Game

Posted by SeaChange on Sep 4, 2015 11:42:00 AM

Summer may be winding down, but there is still plenty of time to head to Target Field to catch the Minnesota Twins in action. While you’re there you can see yet another way SeaChange has been working in an innovative way.

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Topics: Redefining Print

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