INSIGHT

Let's Take A Journey to UV Coatings

Posted by SeaChange on May 17, 2018 10:15:37 AM

 

The addition of our NEW UV print capabilities allows us to provide many advantages over traditional printing. Below are a few of the main benefits of UV printing and ideas as to how UV print technology can elevate your brand: 

  • Environmental - UV printing is considered a green technology because it leaves an almost zero-carbon footprint and releases no VOC's into the environment. 
  • UV Cures Immediately - Because the inks are exposed to ultra-violet lights, they immediately turn from a liquid to a solid with almost no absorption of the ink into the paper stock. This means you can print on almost an substrate you can imagine when printing with UV inks. And, it's not just for paper and board stock. We can also UV print on styrene, PVC, polycarbonate, PETG, flexible vinyl, clings, metallic board or foil. Plus it's superior on uncoated stocks. 
  • Passport to eye-catching and tactile techniques - When you incorporate UV printing into your design, the image becomes more alive and the images become a tactile and tangible product. Some of the main techniques to consider are:                                                                                                                             
    • Raised UV Coating
    • Textured UV Coating
    • Glitter Coating
    • Sandpaper Coating
    • Grit Coating
    • Dry Erase Coating
    • Rubber Coating
    • Pearlescent Coating 
    • Iridescent Coating
    • Strike-through-effect UV coating and reticulating varnish combinations
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Topics: Redefining Print

Unwrapping the Benefits of Digital Packaging

Posted by SeaChange on Jan 30, 2018 11:29:00 PM

Did you know that digital printing offers flexibility in marketing, brand security, and authenticity? It can also help you reduce waste while saving time and money. Digital packaging and labels make it easier for you to fine-tune your efforts by running smaller quantities for test marketing, regional products, and seasonal offerings. Digital production eliminates expensive setup costs as well as long lead times for short-run versions or one-to-one personalized packages. Furthermore, marketers can to use packaging to structure interactive dialogues and communities with end consumers.
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Topics: Redefining Print

Using Personalization Where It Matters Most

Posted by SeaChange on Jul 24, 2017 8:38:00 PM

As consumers have learned to simply unsubscribe from emails — and do so with increasing frequency — marketers are turning to personalization as one way to get their attention. And they’ve found it works. Open rates increase 64% when emails are customized.1 That trend toward personalization has grown in direct mail as well.

It’s a simple idea: Seeing our name in print or in a subject line makes us feel acknowledged and even a bit special. It’s no different than the joy we felt as children searching for our names on gift shop tchotchkes.

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Topics: Redefining Print

SeaChange Brings You Strong & Stocky!

Posted by SeaChange on Sep 14, 2016 11:23:00 AM

 

With our new digital printing capabilities for packaging, who needs small and wimpy?  Our 24pt-paperboard capable digital press will help your new product launches or personalized packaging campaigns get in shape, so let’s get moving!

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Topics: Redefining Print

SeaChange Invests for the Future in Digital Printing

Posted by SeaChange on Mar 9, 2016 10:00:00 AM

SeaChange Print Innovations would like to welcome to its arsenal of digital print capabilities, the Xerox iGen4.  A variable printing dynamo.  Sure, variable digital printing is nothing new, but consider the iGen4’s rare ability to personalize or print sku intensive packaging.  Yes, packaging up to 24pt paperboard. Replacing traditional high volume package printing with the ability to run itemized, personalized or customized pieces in short run, fast turn scenarios is the way of the future. 

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Topics: Embracing Technology, Redefining Print

USPS Direct Mail Promotions- 5 different ways to save $ on postage.

Posted by SeaChange on Dec 14, 2015 8:00:00 AM


The Postal Regulatory Commission approved the five (5) proposed USPS Mailing Promotions for calendar year 2016. These promotions are designed to create excitement about mail, slow the decline of First-Class mail and provide multiple opportunities for mailers to enhance the value of their direct mail. Last but not least, mailers will receive a 2% upfront discount on qualifying mailpieces, with the exception of Earned Value Reply Mail Promotion that offers either a $0.02 or $0.03 rebate credit on qualifying mailpieces.

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Topics: Embracing Technology, Redefining Print

An Entirely New Ball Game

Posted by SeaChange on Sep 4, 2015 11:42:00 AM

Summer may be winding down, but there is still plenty of time to head to Target Field to catch the Minnesota Twins in action. While you’re there you can see yet another way SeaChange has been working in an innovative way.

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Topics: Redefining Print

2015 NPF Highlights.

Posted by SeaChange on May 26, 2015 10:08:00 AM


Postmaster General, Megan Brennan - USPS, and Rhea Friederichs, Director of Business Development, SeaChange Print Innovations

This year’s National Postal Forum (NPF) was a high-energy, event-filled event with close to 3,000 participants from across the country.  Held in Anaheim, the sunshine was a perfect complement to the optimistic, confident keynote delivered by our new Postmaster Megan Brennan, the 74th (and first female) PMG/CEO of the USPS.   Brennan got everyone's attention by proclaiming, “Innovation is often considered “disruptive. I think sometimes we need to be pushed by disruption and learn to harness it. In other cases, we need to be the disruptors.”

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Topics: Redefining Print

Ink On Paper: Understanding Print Transformation.

Posted by SeaChange on May 12, 2015 1:05:00 PM

Join SeaChange Print Innovations and Xerox at this year’s National Postal Forum in Anaheim, CA. In their workshop "Ink On Paper: Understanding Print Transformation," Rhea Friederichs, Director of Business Development - SeaChange and Shelley Sweeney, VP Direct Marketing - Xerox will share how advanced printing techniques are defining success and creating competitive advantages for many marketers. We'll discuss how to "raise the bar" through innovation, strategy and creativity.

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Topics: Redefining Print

All That Glitters...

Posted by SeaChange on Mar 25, 2015 1:20:00 PM

The latest innovation in digital printing is being installed at SeaChange. Our Customers now have a creative, competitive advantage not previously available in the printing industry - a digital color press with metallic capabilities that enhances documents with true pantone silver 877 for variable print personalization!

The Xerox 1000i Press is the first in the industry to offer digital metallic silver ink at rated speed. Now, statements, letters, rewards checks, postcards, and self-mailers can be enhanced with eye-catching, shimmering metallic silver variable elements – amazing even the most experienced eye. Lucrative foil stamping applications, such as invitations, certificates and business cards and now migrate to short-run, high-value digital production.

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Topics: Redefining Print

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