INSIGHT

Capturing Data That Can Drive Better Business Decisions

Posted by SeaChange on Mar 15, 2018 4:36:00 PM

Getting the right message in front of the right audience, at the right time can help drive a desired consumer behavior and contrary to what you might think, doing this successfully is not about capturing more data; it’s about capturing data that can drive better business decisions. In an InfoTrends study[1] it was reported that over 61% of the surveyed 800+ enterprises used personalized and segmented communications today. Today’s marketers understand that data is the cornerstone of any effective marketing strategy—it is essential for customer acquisition, retention, and increasing the overall customer relationship.

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Topics: Embracing Technology

Go Omni-Channel: The Power of Kits

Posted by SeaChange on Nov 14, 2017 11:49:00 PM

Think for a moment about how we learn the latest news. Some of us have 24-hour cable news channels on whenever we’re home. Others subscribe to daily newspapers or to news magazines. Some people just skim social media for headlines. Each of us has a different approach — and most of us probably use a hybrid.

How we consume marketing messages varies too. This breadth of media preferences shows us that a single channel can’t appeal to everyone. And companies that are tying all their marketing efforts to a single medium, such as online ads or emails, are missing the mark.

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Topics: Embracing Technology

Building Trust with Sensitive Data

Posted by SeaChange on Aug 8, 2017 9:12:00 AM

Chances are you’ve heard of at least one big data breach in the news this year. From credit card issuers to retail stores and utilities, companies across the U.S. and abroad have a big responsibility to keep consumers’ data protected.

Yet it’s not just financial data that poses a risk. Healthcare organizations have strict regulations and requirements for protecting and securing sensitive information too. And because we work closely with healthcare and other high-risk industries, we’re continually taking steps to ensure the data we touch stays safe. We recently took another leap forward by earning Certified status from the Health Information Trust (HITRUST) Alliance.

An overarching security framework, HITRUST CSF incorporates and leverages federal (HIPAA and HITECH), state, third-party (PCI and COBIT), and other government agency (NIST, FTC, and CMS) regulations, standards and frameworks.

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Topics: Embracing Technology

Making Data Security a Priority: SOC2 Audit

Posted by SeaChange on May 15, 2017 2:45:00 PM

Direct mail and online campaigns don’t just involve great design, smart copywriting and beautiful execution. They also require a lot of data. And keeping that data secure is essential – especially if you’re dealing with confidential, health and financial data.

Since launching SeaChange, we’ve made protecting your data a priority, and we recently received a Service Organization Control (SOC) 2 attestation of compliance report. SOC2 reports assure you that we use secure practices and suitably designed controls to maintain compliance and security.

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Topics: Embracing Technology

SeaChange wins Achieve Award for Innovation in Technology

Posted by SeaChange on Oct 26, 2016 4:01:00 PM

Minnesota women who are business founders, owners or partners were recognized for their achievements by National Association of Women Business Owners (NAWBO-MN) on Wednesday, October 26th.  The Achieve award honors these women’s contributions to the local and national economy as well as their support of women-owned businesses. 

SeaChange is very proud to win the Achieve! Award for Innovation in Technology.  With a mission to redefine print, SeaChange has embraced technology to transform its customer’s print needs.  “Technology is the cornerstone of our strategic vision in helping our customer’s grow their business,” says Wendi Breuer, SeaChange CEO.  “I am so humbled and honored to be among these women who are such true innovators in our community.”

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Topics: Embracing Technology

SeaChange Invests for the Future in Digital Printing

Posted by SeaChange on Mar 9, 2016 10:00:00 AM

SeaChange Print Innovations would like to welcome to its arsenal of digital print capabilities, the Xerox iGen4.  A variable printing dynamo.  Sure, variable digital printing is nothing new, but consider the iGen4’s rare ability to personalize or print sku intensive packaging.  Yes, packaging up to 24pt paperboard. Replacing traditional high volume package printing with the ability to run itemized, personalized or customized pieces in short run, fast turn scenarios is the way of the future. 

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Topics: Embracing Technology, Redefining Print

USPS Direct Mail Promotions- 5 different ways to save $ on postage.

Posted by SeaChange on Dec 14, 2015 8:00:00 AM


The Postal Regulatory Commission approved the five (5) proposed USPS Mailing Promotions for calendar year 2016. These promotions are designed to create excitement about mail, slow the decline of First-Class mail and provide multiple opportunities for mailers to enhance the value of their direct mail. Last but not least, mailers will receive a 2% upfront discount on qualifying mailpieces, with the exception of Earned Value Reply Mail Promotion that offers either a $0.02 or $0.03 rebate credit on qualifying mailpieces.

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Topics: Embracing Technology, Redefining Print

Up On The Roof.

Posted by SeaChange on Apr 21, 2015 10:15:00 AM

Our ongoing environmental sustainability program has – just in time for Earth Day – reached a major milestone with the completion of the installation of 1,868 square feet of solar panels on our roof. These panels will generate 28,600 KWh per year – providing a non-polluting renewable source of electricity.

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Topics: Our Culture, Embracing Technology

Our Technology Solutions Team Just Got Stronger.

Posted by SeaChange on Mar 2, 2015 8:38:00 PM

SeaChange has welcomed Frank Saaranen as the Director of IT, bringing 30+ years of print and IT experience.   Since earning a B.S. in accounting from St. Cloud State University, Frank has a solid understanding of the printing industry.

Frank is our E-Solutions foreman. His craftsmanship with SeaChange IT architecture will enable our support of our overall customer relationship approach from vertical, single-channel operations to true horizontal business processes that deliver cross-channel integration. 

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Topics: Embracing Technology

SeaChange Is Going Solar.

Posted by SeaChange on Dec 8, 2014 9:00:00 AM

 

SeaChange will be installing 1,868 square feet of solar panels on the roof this spring.  These panels will generate 28,600 KWh per year.  Solar energy is a non-polluting renewable source of electricity.  It does not pollute the air like fossil fuels which release harmful gases like carbon dioxide.  While these panels will not supply all of the electricity our facility requires, it will reduce our overall annual consumption.  CO2 gases will be reduced by 24 tons annually.  Using alternative energy is just one more choice SeaChange has made to bring innovative solutions to our business – and the environment. 

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Topics: Embracing Technology

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