THE PROBLEM: DIGITAL OVERLOAD
Inboxes are crowded. Feeds are endless. Consumers are bombarded by hundreds of emails, ads, and notifications every day.
And now, with AI accelerating content production, the volume is exploding even further. Marketers can create assets faster and cheaper than ever before but so can everyone else. The result is a tidal wave of similar-looking messages flooding the same channels, competing for the same seconds of attention.
For consumers, that means more noise, less trust, and less patience. For marketers, it means that producing more isn’t the answer. Differentiating better is.
The Opportunity: Tangibility Breaks Through
That’s why tangible experiences are having a resurgence in 2025. In a world oversaturated with digital sameness, print feels fresh, intentional, and human.
Open rates: Direct mail achieves 80–90% open rates, compared to 20–30% for email (Postalytics).
Recall: People are more likely to remember print than digital ads (Adweek).
Trust: Print is the most trusted advertising channel with 82% of consumers saying they trust print when making a purchasing decision (Harvard Business Review).
Omnichannel boost: Combining print with digital can make online campaigns 4x more effective than digital alone (Office Dasher).
Even AI-generated content can’t compete with the physical presence of a piece of mail or a branded item in hand. Print cuts through because it engages the senses and because it proves intent in ways digital-only campaigns can’t.
Why It Matters: Planning for 2026
Digital isn’t going away nor should it. But the rise of AI means digital will only get more crowded, more automated, and in some cases, less trusted. The brands that stand out will be the ones that add tangible, trustworthy experiences to their mix.
That doesn’t mean abandoning digital. It means combining channels to build campaigns that earn attention, build trust, and drive measurable outcomes.
The SeaChange Difference
SeaChange helps brands create marketing that thrives in an AI-driven, digital-first world:
Secure
Flawless, compliant execution that protects sensitive data, especially in healthcare and regulated industries.
Purposeful
Campaigns designed with intention, integrating print, promo, and digital to maximize relevance and ROI.
Human
Tangible experiences that cut through fatigue and rebuild trust where automation has created skepticism.
The Impact: Human Marketing That Earns Attention
The future isn’t about choosing digital or print it’s about orchestrating the right mix to deliver outcomes.
AI will keep making content faster. Digital will keep scaling reach. Print will keep proving value through connection and trust. Together, they create campaigns that are more secure, more purposeful, and more human.
As you plan for 2026, the real opportunity is this: not more marketing, but better marketing delivered through the right message, in the right channel, at the right time.
Don't just plan your next campaign. Build your next advantage.
SeaChange helps marketing leaders design smarter, more resilient strategies that combine print, digital, and promo to drive measurable results.
