A critical thinker who believes collaboration is key, Nico McLaughlin has experience in customer service, project management, and sales management. He brings a unique blend of creativity and scientific thinking to his role, having studied engineering before he realized — as he watched his sister, a graphic designer, work — that he wanted to focus on branding. Nico likes to understand how an order will be completed, and clients trust him to know all the details.

Nico was born in France on a business trip, but his parents didn’t stay long enough for him to learn the language. He lives in Northeast Minneapolis and enjoy sports, visiting local breweries, and drawing. He puts his technical skills to work building computers and keyboards, which he calls a fun but expensive hobby.