Theresa Rotter

Director of User Experience


With 20 years of experience in the print industry including graphic design, mailing, variable data, and management, Theresa Rotter understands the importance of process and omni-channel approaches. As Director of User Experience, she uses her curiosity, savvy tech know-how, and thoughtful observation skills to ensure internal and external systems – including GATHER – are as fluid and friendly as possible for fellow SeaChangers and clients.

Known for her positive attitude, near constant smile, and willingness to take on any challenge, she’s also active in SeaChange’s marketing efforts, manages the design team, and coordinates internal campaigns. Theresa’s can-do attitude extends far beyond the office. She’s an accomplished baker and cake decorator who has earned two highly coveted Minnesota State Fair blue ribbons. On a typical weekend, you might find her on stage in a musical theater production or at home challenging her family and friends to one of their many tabletop board games.