In all our years printing, we’ve rarely encountered a project without some budget limitations. Regardless of industry, companies tend to have a keen eye on expenses, and marketing materials are no exception. So how can you maximize your budget? We recommend starting with these tips:

  • Communicate with your rep. Great communication throughout a project can help you avoid any errors or unexpected changes. If you’re willing to make some subtle adjustments to your project, your rep might have some great suggestions for money-saving design tips as well. Just ask. Even better, connect with your rep before you begin design to ask about proven formats and existing templates that can reduce printing costs.
  • Pay attention to postage and timing. If you’re mailing a piece, aim for the maximum size you can get within a particular rate. Also, keep your eye on whether you’re sending first class, marketing mail, parcel, etc. If you see a storm coming that could back up mail for a few days, it might make sense to hold your project so it doesn’t arrive right in the midst of a big stack. Studies show, midweek is the best time to have mail arrive, as people are likely to come home after work each night and open their mail. 
  • Gang projects. Take advantage of of saving on set-ups and less run time, plus avoid paper waste by printing multiple projects together.  We've recently seen a great example of this by a client who ganged their annual calendar project and their newsletter into one piece, yielding savings over $100,000 in manufacturing and postage costs. 
Example Get the Most Bang for Your Buck (2)
  • Explore paper options. Sometimes you want to choose a great paper stock to make an impact. In most cases, however, saving on paper costs can free up money to use in more creative ways. Ask your rep about less-expensive options that will still help your project look great.
  • Check, check and recheck. As you surely know, finding errors and making changes is always easier – and less expensive – earlier in the process. Institute a solid proofreading process for your team, and stick with it. It’s an essential way to avoid costly reprints and missed deadlines.
  • Integrate Personalization. While personalization can add cost to a project, the ROI can make it worthwhile. Go beyond just adding names to ideas like variable images based on the recipients demographics and geomapping. 88% of consumers want to engage with brands that are setting new standards, and 74% of consumers are looking for brands that treat them better. 

Let's explore specific ideas about how to maximize your marketing and print budget together. Let's connect and start the conversation. 

Redefining Print

Article by SeaChange