In our last post we discussed the postal rate increases that took place August 29. Amid the changes, there’s one that we wanted to call out in particular: a change in postcard sizing rules that can bring added flexibility to postcard campaigns.
First-class postcards can now be up to 6”x9”. And at 40 cents each, it’s actually 0.4 cents less expensive to mail first-class than at standard/marketing rates. So you can get your marketing into your audience’s mailbox sooner and, if you’ve been using smaller size postcards, you’ll have extra space for content now.
Of course, a larger size isn’t the only way to stand out in the mailbox. With our HP T250 inkjet press, you can also add personalization and specialty coatings like soft touch, matte, or high gloss – and do it with a speedy turnaround time.
To make the most of your mailings, make sure your list is up to date. With first-class, undeliverable items are returned to the sender. So we recommend cleaning your list at least every six months, or whenever you get returned mail.
We’re keeping our eyes on all the latest USPS news and will continue to share it in this new Inside the Mailbag series. Wondering how you can maximize your projects for postal automation? Let's talk.