This holiday season, we put our personalization capabilities to work while sharing holiday surprises with our clients.
Beginning with an email campaign, we asked recipients to click through to a landing page and answer one quick question:
With December arriving, you’ll likely find me …
– Enthusiastically decorating for the holidays. Hello, Pinterest boards.
– Longing for the upcoming days off work – a chance to relax!
– Dreaming of holiday delicacies. Those rich desserts are so tempting!
We then used the answer to select a gift: an adorable holiday gnome, a relaxing tea and essential oil combo, or artisan chocolates and caramels.
Each gift was packaged in a fun and unique box with personalized content and sent right to the recipient’s office or home – whichever they chose.