If you’ve been working hard to gather marketing lists, you know finding the right audience can take time – and energy. With lead scoring, you can take it a step further and make sure you’re making the most of your marketing budget.
Lead scoring assigns points to different actions someone takes while engaging with your brand. Using this ranking system, you can determine the most effective next steps. For example, if someone is clicking through your emails and spending time on your landing page, perhaps you want to send a higher-value direct mail piece. On the other hand, if someone isn’t taking those actions after repeated outreaches, you may decide to send a lower-value postcard – or decide to focus your spend on hotter leads altogether.
SeaChange can partner to design a customized lead scoring campaign for you, using your preferred touchpoints and ranking system. It might look something like this:
Using a system like the above, you can then assign the level at which you’d take a next step, such as direct mail or a sales call.
Lead scoring can be incredibly effective in both B2C and B2B marketing. Along with helping you target the most interested (and most likely to convert) audience, it will also free up budget to make your direct mail designs truly memorable.
Curious how lead scoring could work for your business? Reach out anytime. We’d love to talk.