Sometimes the same product or service is intriguing to wildly different audiences for far different reasons. This series of postcards for Las Vegas shows how swapping out imagery can portray three very different travel experiences: casino gambling, a romantic getaway, or a fun, party vibe.
They take personalization a step further as well by tailoring the headline and bullet points to match the photos. We quickly see here how Susan – a recently retired person – might feel recognized by and drawn to her offer. A one-size-fits all approach that sent her Tanya’s photo, however, would likely end up straight in Susan’s recycle bin.
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