Imagine getting a direct mail piece that has helpful information tailored to your age, personal preferences, or other criteria. New advances in ink-jet printing – combined with improved data-sorting capabilities – are making it possible quickly and affordably.
With some simple demographic data, our clients are showing they understand and value their customers by offering relevant and helpful recommendations. One great example occurs in healthcare where insurance companies or health clinics can tailor recommended screenings – keeping the messaging general enough in this example to avoid PHI issues.
Connect with us to explore personalization ideas for your next project.