Making Waves: SeaChange Client Success Stories
The marketing landscape is more complex than ever, with teams navigating multiple channels, tools, and platforms to engage their audiences. Yet, the principles of success remain constant: seamless integration, strategic planning, and measurable results.
At SeaChange, we partner with clients across industries to simplify the complexities of modern marketing. This series, Making Waves, highlights success stories that showcase how innovative thinking and an omnichannel approach deliver results.
Whether you’re optimizing for efficiency, streamlining workflows, or creating a better customer experience, these lessons will inspire your next wave of success.
RETHINKING DIRECT MAIL INCREASES ENGAGEMENT
In an age dominated by digital, direct mail has proven it’s far from obsolete—it’s evolving. By integrating digital touchpoints and refining creative approaches, one client saw how modernized direct mail can amplify engagement and ROI.
CAMPAIGN OVERVIEW
This client faced challenges in standing out amid fierce competition. SeaChange recommended a new approach:
Testing Formats
A/B testing self-mailers versus traditional letters revealed the power of bold visuals and simplified content.
Digital Integration
Tools like QR codes and Informed Delivery bridged the gap between print and online, providing measurable engagement.
Refining Messaging
Focused calls-to-action made campaigns clearer and more actionable.
LOOKING TO CREATE SEAMLESS OMNICHANNEL
STRATEGIES THAT DELIVER RESULTS?
Download our Ultimate Guide to Omnichannel Strategy
and explore proven approaches for success.
THE OUTCOME
Through a series of mailings, the campaign showed a significant increase in response rates and determined that self-mailers outperformed letters — with Informed Delivery having the highest click rate. Building on this success, we’ve now developed additional campaigns for the client that explore unique mailer formats, interactive digital touchpoints, and enhanced personalization with PURLs and geo-coding.
 85% YOY increase |
 4x better performance |
 Top Click Rates
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LESSONS FOR ALL MARKETING TEAMS
Data-Driven Testing Works
A/B testing formats and messaging optimizes outcomes.
Print and Digital are Better Together
QR codes and similar tools create a seamless omnichannel experience.
Clarity is Key
Focused messaging boosts conversion across industries.
If you’re considering working with a partner to elevate your marketing strategy, let’s talk about how SeaChange can help. Contact us to get started.
