STREAMLINED APPROACH SAVES TIME AND STRENGTHENS DEALER RELATIONSHIPS
Simplifying complex workflows doesn’t just benefit internal teams—it strengthens relationships with key partners. For one client, a better ordering system transformed their dealer relationships.
CAMPAIGN OVERVIEW
SeaChange implemented a custom dealer portal to make ordering showroom materials easier and more efficient:
Personalized Experiences
Customizable kits allowed dealers to add their branding and filter items by language and relevance.
Seamless User Experience
The intuitive portal simplified ordering processes for dealers.
Actionable Insights
Analytics provided data on engagement and preferences.
THE OUTCOME
For the manufacturer, creating a better system resulted in efficiencies and strengthened relationships with dealers and distributors. More marketing materials and kits have been added to this program since the initial launch and with every order, we’re gathering key metrics that help the manufacturer learn more about how to meet their audience’s needs and preferences.
Increase in |
 Increase in |
LESSONS FOR ALL MARKETING TEAMS
Make It Easy for Partners
Streamlined workflows build stronger relationships.
Customization Drives Engagement
Co-branded materials are a win-win for companies and their partners.
Analytics Fuel Continuous Improvement
Use data to refine offerings and meet evolving needs.
Looking to strengthen partner relationships with streamlined solutions? Let’s talk about how SeaChange can help.
Making Waves: SeaChange Client Success Stories
The marketing landscape is more complex than ever, with teams navigating multiple channels, tools, and platforms to engage their audiences. Yet, the principles of success remain constant: seamless integration, strategic planning, and measurable results.
At SeaChange, we partner with clients across industries to simplify the complexities of modern marketing. This series, Making Waves, highlights success stories that showcase how innovative thinking and an omnichannel approach deliver results.
Whether you’re optimizing for efficiency, streamlining workflows, or creating a better customer experience, these lessons will inspire your next wave of success.
