INSIGHT

Each year Enterprising Women magazine honors the world’s top women entrepreneurs with its Enterprising Women of the Year Awards. Considered one of the most prestigious recognition programs for women business owners, it highlights those who demonstrate that they have fast-growth businesses, mentor or actively support other women and girls involved in entrepreneurship, and stand out as leaders in their communities. We can imagine no better fit than our very own President and CEO Wendi Breuer.

Did you know that digital printing offers flexibility in marketing, brand security, and authenticity? It can also help you reduce waste while saving time and money. Digital packaging and labels make it easier for you to fine-tune your efforts by running smaller quantities for test marketing, regional products, and seasonal offerings. Digital production eliminates expensive setup costs as well as long lead times for short-run versions or one-to-one personalized packages. Furthermore, marketers can to use packaging to structure interactive dialogues and communities with end consumers.

The presses might not stop at SeaChange, but our team takes time out regularly to support Greater Minneapolis Crisis Nursery in its mission to end child abuse and neglect and to create strong, healthy families.

Crisis Nursery supports families 24 hours a day, 365 days a year, and we help on a regular basis by sponsoring and serving meals through the Cook for Kids program. In teams of six, we prepare food and then have fun sharing a meal with children and staff. It’s a heartwarming experience that includes laughs, stories and some much-needed cuddles.

Think for a moment about how we learn the latest news. Some of us have 24-hour cable news channels on whenever we’re home. Others subscribe to daily newspapers or to news magazines. Some people just skim social media for headlines. Each of us has a different approach — and most of us probably use a hybrid.

How we consume marketing messages varies too. This breadth of media preferences shows us that a single channel can’t appeal to everyone. And companies that are tying all their marketing efforts to a single medium, such as online ads or emails, are missing the mark.

Chances are you’ve heard of at least one big data breach in the news this year. From credit card issuers to retail stores and utilities, companies across the U.S. and abroad have a big responsibility to keep consumers’ data protected.

Yet it’s not just financial data that poses a risk. Healthcare organizations have strict regulations and requirements for protecting and securing sensitive information too. And because we work closely with healthcare and other high-risk industries, we’re continually taking steps to ensure the data we touch stays safe. We recently took another leap forward by earning Certified status from the Health Information Trust (HITRUST) Alliance.

An overarching security framework, HITRUST CSF incorporates and leverages federal (HIPAA and HITECH), state, third-party (PCI and COBIT), and other government agency (NIST, FTC, and CMS) regulations, standards and frameworks.

As consumers have learned to simply unsubscribe from emails — and do so with increasing frequency — marketers are turning to personalization as one way to get their attention. And they’ve found it works. Open rates increase 64% when emails are customized.¹ That trend toward personalization has grown in direct mail as well.

It’s a simple idea: Seeing our name in print or in a subject line makes us feel acknowledged and even a bit special. It’s no different than the joy we felt as children searching for our names on gift shop tchotchkes.

Each year the Minneapolis/St. Paul Business Journal recognizes women who have truly excelled — not only in their professional lives but also as leaders and role models — with its Women in Business awards. This year, we’re excited to announce that the committee recognized what we’ve long known: Our President and CEO Wendi Breuer is pretty amazing.

Wendi has been a leader in Minnesota and beyond since long before our 2014 launch. And if you’ve had the opportunity to work with her, you know her naturally inquisitive disposition, leadership style and passion for the changing print industry have helped make SeaChange unique.

One of our clients, Kasey Hatzung from Fusion Hill, explained it this way: “Wendi’s energy, beauty and laughter abound. Her business savvy is ‘Shark Tank’ worthy. But it’s her kindness that is magnetic. While she juggles the world in one hand, she has the enviable ability to be present — giving time, respect and laser focus to each person she interacts with. Always putting others first, Wendi is quick to give credit where it’s due and steers clear of the limelight.”

Direct mail and online campaigns don’t just involve great design, smart copywriting and beautiful execution. They also require a lot of data. And keeping that data secure is essential – especially if you’re dealing with confidential, health and financial data.

Since launching SeaChange, we’ve made protecting your data a priority, and we recently received a Service Organization Control (SOC) 2 attestation of compliance report. SOC2 reports assure you that we use secure practices and suitably designed controls to maintain compliance and security.

 

Printing Industry Midwest (PIM) has certified SeaChange Print Innovations as a member of its Great Printer Environmental Initiative. To participate, printers must demonstrate a commitment to minimizing their impact on human health and the environment while producing quality printed products. Great Printers like SeaChange go beyond what is required by government agencies in environmental, health and safety (EHS) compliance.

Malissa “Missy” Winge has joined the SeaChange Team as the Director of Human Resources. Her 15 plus years of human resources experience includes developing HR processes and policies, compliance, employee relations, performance management, recruiting, benefits, compensation, safety, training and Affirmative Action. This extensive background brings expertise to SeaChange’s internal procedures and policies designed to meet our clients’ security requirements.