INSIGHT

 

The addition of our NEW UV print capabilities allows us to provide many advantages over traditional printing. Below are a few of the main benefits of UV printing and ideas as to how UV print technology can elevate your brand: 

• Environmental - UV printing is considered a green technology because it leaves an almost zero-carbon footprint and releases no VOC's into the environment. 
• UV Cures Immediately - Because the inks are exposed to ultra-violet lights, they immediately turn from a liquid to a solid with almost no absorption of the ink into the paper stock. This means you can print on almost an substrate you can imagine when printing with UV inks. And, it's not just for paper and board stock. We can also UV print on styrene, PVC, polycarbonate, PETG, flexible vinyl, clings, metallic board or foil. Plus it's superior on uncoated stocks. 
• Passport to eye-catching and tactile techniques - When you incorporate UV printing into your design, the image becomes more alive and the images become a tactile and tangible product. Some of the main techniques to consider are:                                                                                                                             
  • Raised UV Coating
  • Textured UV Coating
  • Glitter Coating
  • Sandpaper Coating
  • Grit Coating
  • Dry Erase Coating
  • Rubber Coating
  • Pearlescent Coating 
  • Iridescent Coating
  • Strike-through-effect UV coating and reticulating varnish combinations

 

As we celebrate another Earth Day, it can be easy to feel overwhelmed by all the waste. Even if we’re doing our part to reduce, reuse, and recycle, seeing pictures of pollution in big cities or trash islands in the ocean can make us wonder how can we make an even bigger impact.

 

It’s been tossed around for years: the idea that “print is dead.” Yet the data shows that print still makes a huge impact on consumers. Consider these quick stats:

• 53% of consumers purchase items from a catalog every year.¹
• 73% of U.S. consumers said they prefer to receive direct mail from brands because they can read it at their convenience.²
• 68% of companies surveyed by the Digital Marketing Association called catalogs “effective” or “highly effective” in driving sales.³ Some companies that cut their printed catalogs brought them back later.

Getting the right message in front of the right audience, at the right time can help drive a desired consumer behavior and contrary to what you might think, doing this successfully is not about capturing more data; it’s about capturing data that can drive better business decisions. In an InfoTrends study[1] it was reported that over 61% of the surveyed 800+ enterprises used personalized and segmented communications today. Today’s marketers understand that data is the cornerstone of any effective marketing strategy—it is essential for customer acquisition, retention, and increasing the overall customer relationship.

For the second year in a row, SeaChange Print Innovations has been named to the Printing Industry of America’s Best Workplaces in the Americas. The award recognizes companies that embrace “the most sought-after qualities for today’s workforce: communication and culture, employee resources and benefits, and safety and environment.”

Each year Enterprising Women magazine honors the world’s top women entrepreneurs with its Enterprising Women of the Year Awards. Considered one of the most prestigious recognition programs for women business owners, it highlights those who demonstrate that they have fast-growth businesses, mentor or actively support other women and girls involved in entrepreneurship, and stand out as leaders in their communities. We can imagine no better fit than our very own President and CEO Wendi Breuer.

Did you know that digital printing offers flexibility in marketing, brand security, and authenticity? It can also help you reduce waste while saving time and money. Digital packaging and labels make it easier for you to fine-tune your efforts by running smaller quantities for test marketing, regional products, and seasonal offerings. Digital production eliminates expensive setup costs as well as long lead times for short-run versions or one-to-one personalized packages. Furthermore, marketers can to use packaging to structure interactive dialogues and communities with end consumers.

The presses might not stop at SeaChange, but our team takes time out regularly to support Greater Minneapolis Crisis Nursery in its mission to end child abuse and neglect and to create strong, healthy families.

Crisis Nursery supports families 24 hours a day, 365 days a year, and we help on a regular basis by sponsoring and serving meals through the Cook for Kids program. In teams of six, we prepare food and then have fun sharing a meal with children and staff. It’s a heartwarming experience that includes laughs, stories and some much-needed cuddles.

Think for a moment about how we learn the latest news. Some of us have 24-hour cable news channels on whenever we’re home. Others subscribe to daily newspapers or to news magazines. Some people just skim social media for headlines. Each of us has a different approach — and most of us probably use a hybrid.

How we consume marketing messages varies too. This breadth of media preferences shows us that a single channel can’t appeal to everyone. And companies that are tying all their marketing efforts to a single medium, such as online ads or emails, are missing the mark.

Chances are you’ve heard of at least one big data breach in the news this year. From credit card issuers to retail stores and utilities, companies across the U.S. and abroad have a big responsibility to keep consumers’ data protected.

Yet it’s not just financial data that poses a risk. Healthcare organizations have strict regulations and requirements for protecting and securing sensitive information too. And because we work closely with healthcare and other high-risk industries, we’re continually taking steps to ensure the data we touch stays safe. We recently took another leap forward by earning Certified status from the Health Information Trust (HITRUST) Alliance.

An overarching security framework, HITRUST CSF incorporates and leverages federal (HIPAA and HITECH), state, third-party (PCI and COBIT), and other government agency (NIST, FTC, and CMS) regulations, standards and frameworks.