Insight

SeaChangers have naturally curious minds. We love learning, and we love sharing what we’ve learned with others. That’s why we’re so excited about our upcoming series: Savvy in 60.

If you’ve been working hard to gather marketing lists, you know finding the right audience can take time – and energy. With lead scoring, you can take it a step further and make sure you’re making...

While it’s getting more common, seeing our name personalized on a direct mail piece can still grab our attention – and drive increased consideration. Yet with new ink-jet capabilities, the...

For clients who have the right data, personalizing with specific financial offers can be a powerful way to demonstrate the opportunities their business or a specific product offers.

Across the country, companies are navigating local guidelines, talking to health experts, and figuring out the best approach for bringing employees who’ve been working remotely back on site – or...

Sometimes the same product or service is intriguing to wildly different audiences for far different reasons. This series of postcards for Las Vegas shows how swapping out imagery can portray three...

Imagine getting a direct mail piece that has helpful information tailored to your age, personal preferences, or other criteria. New advances in ink-jet printing – combined with improved data-sorting...

You’re probably already familiar with GATHER, our hub for managing projects, tracking analytics, and ordering. We’ve shared a lot over the past year about how it can give marketers time for lunch.

At...

With “safer at home” orders across the country and a challenging economy, many marketers are wondering how to best get their message out – and if now’s the best time to do so. The overwhelming (and...

From sandpaper and glitter to pearlescent and textured techniques, UV coatings are a great way to draw attention to direct mail, POP displays, and other marketing pieces. Yet all those extras made...